Digital Strategy Development
Monetizing digital content creates its own set of product and brand development issues. While the opportunity to offset declining traditional revenue, follow traditional customers and target different customer demographics and geographies is imperative, digital strategies need to avoid cannibalizing existing brands and competing with existing distribution.
FTI has been a leader in the development of digital media strategies, and is one of the world’s leading experts in digital rights management. We also maintain one of the world’s first digital revenue assurance practices, and have been called upon as experts on behalf of the recording industry in ground breaking copyright litigation.
FTI has helped a number of traditional media and communications companies expand or evaluate their digital media strategies. Digital initiatives often times require a different skill set and perspective from traditional analog technologies.