Corporate Social Responsibility and Strategic Philanthropy 

Corporate Social Responsibility is one of the most powerful drivers of business culture and brand value available to our clients. Helping others is no longer limited to writing a check. In fact, some of the most creative and multi-dimensional CSR campaigns in recent years have been grounded in action, not money.

At FD, we walk clients through a period of research and due diligence in order to ensure that CSR campaigns are aligned with business objectives, brand position, and the needs of all stakeholders. Our approach includes:

  • Defining the corporate positioning and brand proposition
  • Surveying the audience to gauge social sentiments and needs
  • Selecting a program that resonates with the marketplace
  • Building the communications plan
  • Launching the initiative for maximum visibility
  • Evaluating success of the program

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