Businesses encouraged to join debate

UK voters look to businesses to help shape General Election debate

Strategic Communications

February 18, 2015

United Kingdom Flad with Raised Hands

The most unpredictable election in a generation will naturally lead to uncertainty for the City and business leaders. The dividing lines for the election are becoming clearer and surges by UKIP, the SNP, and the Green Party are forcing the hand of the more established parties.

So, what are the implications of this for businesses and investors? Are the Conservatives being forced by UKIP into developing a position on the EU and immigration that is opposed by the business community? Does Labour’s strong pro-European sentiment tie with previous market interventionist rhetoric? What do the raft of possible electoral outcomes mean for the market and business confidence? What are the party policy developments that business, investors and the electorate should be most concerned or optimistic about?

On Wednesday 11 February 2015, FTI Consulting hosted a panel discussion on research conducted with the UK electorate to debate these issues, showing what key stakeholder groups are most concerned about in the run up to May’s general election and the sentiment towards the UK’s relationship with the European Union.

Undecided Voters

As the media battle intensifies towards the election on 7 May, no knock-out blow appears to have been landed by either of the two main protagonists. The hearts and minds of the electorate across the UK are still up for grabs with 19% claiming they haven’t decided who to vote for yet and another 30% claim they could still be persuaded to change their vote.

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