Supporting ABB Grain on its AU$2.1 billion Cross-Border Merger

Strategic Communications

April 7, 2014

FTI Consulting provided strategic communications support to ABB Grain on its AU$2.1 billion merger with Canadian agribusiness firm Viterra.


  • The transaction raised concerns over foreign ownership of vital components of Australian infrastructure.
  • Concerns escalated following the departure of two ABB Grain directors, including the CEO.
  • The complexity of the offer in consideration, which included Viterra shares and the need for Australian shareholders to accept foreign scrip, were being looked at cautiously.
  • There was uncertainty over future dividend payments, which many ABB Grain shareholders relied on.

FTI Consulting’s Role

  • Working closely with Viterra, the team ensured there was a coordinated communication program that could be rolled out effectively.
  • The team developed targeted messaging for different stakeholders, including growers, customers, employees, national and rural media.
  • We conducted research and proxy solicitation support to encourage a supportive vote.
  • At every step, we ensured communications activities fit with legal restrictions.

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