Strategic Messaging | Organizational Positioning Strategies
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Messaging & Organizational Positioning

It is essential that a company establish a consistent message framework for addressing key issues — one that works across all of its industry markets and geographies. This requires a holistic approach to message development that often is challenging because various functions within an organization develop messages for multiple stakeholder groups. For example:

  • Human Resources develops messages for employees
  • Government Relations does so for legislators and regulators
  • Marketing does so for customers
  • Investor Relations does so for shareholders and analysts

If these functions don’t work together, a dissonance is created that can dilute a company’s reputation and damage credibility with investors, partners, customers and other stakeholders. FTI Consulting helps companies establish a unified narrative and message framework for addressing key issues among all stakeholders.

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