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Branding & Collateral

Whether for a public affairs campaign or formulation of a new business from a merger, FTI Consulting is experienced in developing brand frameworks and delivering creative and intelligent visual identities for many of the world's best-known companies. Our services include:

  • Positioning and messaging
  • Framework definition
  • Naming
  • Tone of voice
  • Visual identity
  • Guidelines
  • Literature systems

Our Creative & Digital Communications professionals also develop tailored print and digital experiences and create compelling stories for a client's target audiences. We produce collateral ranging from video and multimedia content to infographics and marketing materials.

Video & Multimedia

Our in-house production team creates films, videos, animation and multimedia content that bring to life our clients’ strategic vision, telling their story in the most captivating way. We provide complete solutions, from concept to direction to on-site shoots and post-production.

We create corporate, transaction, merger and acquisition, and investor relations videos, documentaries and executive vignettes; social/viral spots; analyst/Investor Day videos/coverage; webcasts/live streaming; and crowdsourcing. We also integrate video with existing communications and marketing plans. For animation, we develop motion-based graphics, 2D animation ranging from interactive infographics to illustrative whiteboard tutorials, and 3D animated content, including product branding, cutaways and overviews.


Basing our work on the most comprehensive and actionable analytics, our digital media and research experts optimize content, design and functionality for maximum impact. A company can tell an entire story using only numbers, but how it presents that information will determine whether or not the corporate story is told accurately. Our team converts analytics into bite-sized data visualizations that, when pieced together, form a rich, compelling infographic that communicates valuable insights gleaned from piles of raw data.

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