Public Affairs

Navigating the intersection of markets, governments, policy, politics and public opinion is an increasingly challenging and important role for management teams and boards of directors. Operating in major political capitals and key emerging markets, FTI Consulting helps organizations set strategies to engage with public policy stakeholders in compelling and effective ways. No other organization combines our experience in public affairs and government relations with such deep knowledge of capital markets, economic analysis and political risk. We provide clients with the expertise they need to analyze, advise and deliver across these critical areas.

Public policy affects a company’s ability to meet customer needs and provide shareholder value. FTI Consulting works with clients to articulate public policy goals, identify stakeholders and entities essential to achieve those goals and generate the outcomes needed to successfully promote those goals to critical audiences.

Government Affairs

As businesses adapt to new economic realities and a more competitive global environment, government policy is increasingly playing a defining role. Business intelligence now means anticipating what government and policy makers will do next and influencing the ultimate outcome on policy, legislation and regulation in ways that protect and advance business interests. Our consultants have trusted relationships with senior politicians, policymakers, stakeholders and influencers in key jurisdictions around the world. Their in-depth knowledge of the individuals, issues and processes driving legislation gives our clients the ability to put the right case before exactly the right audience. This facilitates sensible and sustainable legislative and regulatory outcomes.

Political Communications

With years of experience creating campaigns that shape political debates, change perceptions and influence outcomes, our expert teams can ensure clients achieve the best possible outcome. Our communications strategies integrate the key disciplines of research, polling, new and traditional media, and government relations to put compelling messages in front of critical audiences.

Competition/Antitrust

We help clients respond quickly and effectively to the political aspects of major competition cases, whether involving, for instance, a transaction or a cartel investigation. Our teams supply comprehensive political communications services to support corporate and legal strategies. 

These include:

  • Political intelligence to gauge the intent of regulatory decision makers
  • Drafting of communications materials
  • Media outreach to political journalists
  • Full management of critical third-party communications: non-governmental organizations, think tanks, media and activist groups

Crisis Communications

Long before any situation develops into a crisis, we create preparation strategies to head off threats to clients’ reputations, bottom lines and even viability. During a crisis, our teams respond immediately to contain the problem with communications programs designed to manage the public discussion. Long-term clients rely on our experience and expertise to mitigate the impact of even the worst challenges.

Issues & Reputation Management

We help clients manage public perceptions of their position and performance through integrated advocacy and strategic communications campaigns that build dialogue between clients, policymakers and the broader society. Through a suite of services, including message development, reputation research, relationship building and thought leadership platforms, we work with top decision makers to communicate their vision, knowledge and abilities and ensure they are a respected voice in public policy discussions.

Political Risk, Intelligence & Analysis

We provide law firms, corporations and government clients with clear analysis of complex issues for use in legal and regulatory proceedings, strategic business decisions and public policy debates. Using a range of analytical tools and research methods, we assess political risk and provide up-to-the minute intelligence on political and regulatory developments. Our research-based insights help clients understand what drives key policy shifts and helps in the framing of political engagement strategies.

Public Affairs Research

We provide our clients with data-driven insights to help shape public debate and government policies that affect our clients. To effectively reach and influence the right audiences, we help our clients:

  • Test messages in support of, or in opposition to, legislation or regulation
  • Identify themes and messages that expose weakness in public support for specific legislation or regulation
  • Identify the most advantageous way to frame a debate
  • Segment supporters and opponents
  • Track how a program has affected policymaker opinion

Creative Engagement Solutions

Our award-winning creative engagement group provides innovative solutions to clients' mission-critical issues. We design and implement seamless brand, corporate and marketing messages using a mix of digital and social media, print, radio, television and mobile channels.

We collaborate to support clients with brand, corporate and marketing communications across all media and markets to advance clients' business objectives with target audiences: consumers, executives, investors and journalists. Our services include:

  • Campaign microsite and application design and development
  • Social media strategies and engagement
  • Content optimization, including search engine optimization (SEO) and reverse SEO
  • Performance measurement, analytics and dashboards
  • Video and multimedia strategies and production
  • Integrated campaign branding and marketing, including collateral development
  • Issue advertising and other paid media strategies for digital, print and outdoor
  • Mobile integration
  • PAC materials
  • Blogs
  • Public policy reports

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