Strategic Communications
Related Capabilities
How we can help
Today’s complex media, business and political environments require ongoing communication with customers, employees, investors and policymakers. While business leaders face critical financial, regulatory and reputational challenges, they also search for opportunities that will help their organisations build for the future. To mitigate risks and achieve successful outcomes, organisations must take a strategic, proactive approach to communications. FTI Consulting helps leaders seize opportunities and mitigate risk during both transformational and disruptive moments. C-suites, boards of directors, law firms and the public sector engage our experts to address complex, business-critical issues that require diverse communications skill sets and integrated disciplines. Learn more
How We Help
Corporate Reputation
Organisations operate in a complex and globally interconnected landscape in which information is difficult...
Organisations operate in a complex and globally interconnected landscape in which information is difficult to control, perceptions develop quickly, and issues move rapidly. These changing market forces and external disruptors make reputation management critical for organisations that want to operate effectively and remain competitive.
Whether you need to reposition your company, build its profile as a market leader, or attract or retain talent, rely on our communications professionals. Our multi-stakeholder campaigns build confidence, enhance positioning and elicit action among key stakeholder groups. We help organisations define and promote their corporate narrative and elevate their brand when threatened by internal or external challenges.
Crisis Communications
Whether you anticipate a crisis or are blindsided by one, your corporate reputation and enterprise value hang...
Whether you anticipate a crisis or are blindsided by one, your corporate reputation and enterprise value hang in the balance. The FTI Consulting annual Resilience Barometer survey of 2,000 businesses finds more than 80% of respondents anticipate a crisis for their organization in the year ahead, but less than half feel adequately prepared. Our crisis professionals coordinate with your management teams, legal and financial advisors to provide customised, coordinated, data-driven strategic counsel on all aspects of internal and external event-driven communications.
Digital & Insights
Today, organisations in every industry know that having a strong digital strategy is crucial to influence...
Today, organisations in every industry know that having a strong digital strategy is crucial to influence corporate decision makers and policymakers and to bolster corporate reputation. In a fractured media environment where there’s extreme competition for stakeholders’ attention, it’s imperative to understand shifting viewpoints and reach the right audiences on the right platforms. We take a sophisticated, data- and analytics-driven approach to help organisations navigate through the noise, and to craft and disseminate a compelling story that supports positive business outcomes. Our expertise, honed over decades, is global, flexible and state-of-the-art.
Whether navigating a major corporate challenge, transforming a brand, or highlighting corporate responsibility, your organisation’s primary communications strategy is simple: reach your target audience directly with the right message and content at the best time. To help you do this effectively, we take a research-informed, data-driven three-pronged approach.
Financial Communications
Public companies — and those preparing to list — face challenges of managing risk and maximising...
Public companies — and those preparing to list — face challenges of managing risk and maximising opportunities during periods of change and transformation. Targeted communications strategies are critical to achieve successful outcomes, ensure business continuity, and enhance shareholder support. Our financial communications experts serve as trusted advisors to C-suites and boards of directors on the capital market events and issues they encounter in the corporate life cycle. Our team, consisting of former lawyers, bankers, investors, analysts, journalists, and policymakers, partners with clients to communicate with impact and deliver results that advance business objectives.
Public & Government Affairs
Escalating tensions between governments, civil society organisations, international institutions and multinational...
Escalating tensions between governments, civil society organisations, international institutions and multinational firms have significant implications for publicly traded and private companies. As they pursue growth strategies against increasing market pressure, technological disruption, public scrutiny, and political unpredictability, leadership must remain vigilant of the political risk to operations and reputation. They must constantly assess political landscapes to manage and mitigate risk when events materialise and threaten value. Increasingly, these events impact the reputation and character of executive teams, boards of directors, and the company itself in other arenas, including capital markets, commercial markets and courts.
Our team of hundreds of specialists, located throughout the world’s major financial and political capitals, advises executive teams, boards of directors, and their legal, financial and public affairs advisors on leveraging public affairs and government relations strategies to meet the demands of this political reality. Clients look to us to help them engage with their stakeholders’ agendas, deliver results, and protect value.
Transaction Communications
Transactions play an integral role in the life cycle of most companies.
Transactions play an integral role in the life cycle of most companies. When done well, they provide tremendous opportunities for growth and transformation. However, they also carry significant risk that can disrupt a business and threaten the performance and survival of even the world’s largest organisations. This is particularly true for complex and cross-border transactions as well as those within highly regulated industries.
To help you successfully manage these complex events, our firm leverages its collaborative capabilities, scale, global reach, and relationships to create communications strategies that enable you to navigate risk to accomplish your business goals.