Seventy-two percent of FTSE 100 will turn more to social media to report financials, says Strategic Communications’ John Waples, citing firm’s A Social Divide in the City report. (Subscription Required to Read Full Article)
“A 2013 study by FTI Consulting Inc. showed that 80 percent of institutional investors expect shareholder activists to leverage social media to target companies,” reports The Legal Intelligencer, citing Strategic Communications’ Digital Engagement Study. (Subscription Required to Read Full Article)
“Companies' marketing teams, corporate PR teams, and IR teams should integrate, talk to each other, and understand each other's roles in social communication – helping not only with internal integration, but also painting a better external picture of a company's value and position in the marketplace,” says Strategic Communications’ Digital & Social Engagement team.
John Franklin of the Strategic Communications segment joins communication executives from Bayer, Cargill and Procter & Gamble to discuss the digital convergence of investor relations and corporate communications.
“The findings of this study emphasize that narrowcasting communications to the financial community no longer is possible, given that stakeholders are seeking information in increasingly varied ways,” says Strategic Communications’ Digital & Social Engagement team. (Subscription Required to Read Full Article)
Strategic Communications study finds 80 percent of investors identify shareholder activism via social media as disconcerting; however, only 11 percent are confident corporations have a strong investor-relations, digital-engagement defense.