The 2014 Holiday Retail Forecast: More Mediocre
What the Heck Happened Last Holiday Season, and Could It Happen Again?
Let’s just say it upfront: Last holiday season was a dud by any measure. There is hardly any way to spin it positively. Pervasive and aggressive discounting across the retail landscape along with late-season severe weather issues contributed to the season’s disappointing results. One year later we note that two themes remain in place: reluctance of most shoppers to spend more freely despite firmer financial footing, and diminished pricing power of most retailers (big and small.) So we approach the 2014 holiday season with a fair degree of caution.