Missing Links: Managing Crises Online When and Before They Happen
Research commissioned by FTI Consulting’s Consumer & Digital Team in London shows that although the majority (81 percent) of business leaders acknowledge the role of social media in controlling crises, only one-third (33 percent) feel adequately prepared to deal with threats to reputations online.
In this first installment of a series on social media usage in a corporate communications context, the team offers a 5-point preparedness plan to enable companies to capitalise on the speed, flexibility and targeting uses of social media in a crisis. Social media is vital for crisis detection and provides a channel for immediate response.
FTI Consulting’s Strategy Consulting & Research team conducted a survey over December of 2013 across 816 senior decision-making members of the business community globally.