The Effects of Tablets on U.S. Content Consumption
A Guide to the FTI Consulting 2011 Mobile Device and Digital Content Consumption Survey
Media consumption has been changing rapidly over the past few years and the emergence of smart-phones and tablets has been an important accelerant for even faster change. The Mobile Device & Digital Survey, recently completed by FTI Consulting, sought to gain new insight into how content is consumed online among US and UK respondents, and how tablet ownership affects media engagement and respondents’ willingness to pay for content.
...tablet users consume more of all types of media than non-tablet users.
The survey included over 1,500 respondents in the US and UK who used at least one of the following devices: tablet, smartphone, laptop, desktop or e-reader. This report focuses mainly on US findings.
The study highlights critical indicative trends impacting media companies across the newspaper, magazine, television, motion picture and music sectors. While there are other studies on respondent's digital engagement, this FTI Consulting study uniquely focuses on differences in consumption patterns between tablet and non-tablet users. These findings point to several key considerations for the digital media strategies of content publishers and producers.
The objective of this study is to provide an understanding of content consumption and differences between tablet and non-tablet users to that publishers and producers can develop successful digital media strategies for the years ahead.