Pratyush Lal | Managing Director | FTI Consulting
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Pratyush Lal

Pratyush Lal

  • Managing Director
  • Corporate Finance
  • T: +1 678 462 8233
  • F: +1 404 460 6299
Connect with Me:
    • 1201 W Peachtree Street, NW
    • Suite 500
    • Atlanta, GA, 30309
    • United States
    • T: +1 404 460 6200
    • F: +1 404 460 6299

Pratyush Lal is a Managing Director in the Technology Transformation practice and specializes in business transformation. He has over 17 years of experience leading strategic, operational and technical programs to help organizations realize their growth and transformational objectives. Mr. Lal’s industry experience includes retail, manufacturing, technology, financial services and consumer goods.

Mr. Lal’s expertise includes strategy development, data management, profitable growth analytics, and digital and customer centric transformation. He has created value for clients such as Walmart, Costco, Avnet, Coca Cola, Kelloggs, Aflac, Sodimac, Best Buy, Home Depot, B&H Photo, Digital River and Hudson’s Bay Company.

Mr. Lal has led strategy development and product management for multiple technology companies. Most recently, he led the strategy development and go-to-market program for a $250 million private equity portfolio company, multiplying their total addressable market, doubling revenue potential and increasing margin contribution, while utilizing their existing resources.

Mr. Lal has designed data capability, strategy, governance and operating models for multiple clients, helping them with holistic omnichannel and customer centricity transformations driving growth, customer engagement and higher profitability. He has led transformations and developed the underlying data strategies for companies of all sizes ranging from startups to multibillion dollar enterprises.

Mr. Lal was brought in by the private equity sponsors of a $1.2 billion hard goods distributor to lead a culture change and drive data driven decision making across the business. He designed the data strategy, change management, master data framework, operating model and governance program to drive increased quality, accountability and confidence in the data, enabling the client to use existing teams to improve efficiencies, customer satisfaction and create direct to consumer channels.

Mr. Lal has led compliance and data strategy programs at multiple clients. He led an end-to-end GDPR compliance program for a large private electronics retailer enabling them to become compliant with the regulation in 12 weeks. He also led a data strategy and compliance program for an industry leading equipment rental and leasing company, standardizing their global data management and compliance program.

Prior to joining FTI Consulting, Mr. Lal held senior positions with consulting and software companies, with responsibility for strategy, product management and professional service functions in areas of digital transformation, process improvement, analytics and master data management. He joined FTI Consulting as the North American lead for the Performance Analytics practice, before transitioning to Technology Transformation.

Mr. Lal holds a B.S. in mechanical engineering, an M.B.A. and certifications in global economics and operations strategy from the Georgia Institute of Technology. He has been honored with multiple awards for his professional and academic achievements.

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