Websites, Advertising and Analytics | FTI Consulting
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Websites, Advertising & Analytics

Whether a company is after more clicks, more views or more compelling content, the FTI Consulting approach uses a combination of art and science to help achieve business needs, strategic vision and communications objectives. We help clients determine how their infrastructure and platforms should be matched with websites, social media channels and advertising to provide an integrated platform for content and messaging delivery.

From corporate websites to dedicated merger and acquisition (M&A) transaction sites and mobile applications, our team of creative specialists formulates solutions that enable clients to engage stakeholders anytime, anywhere from any device. Because each market is unique, our global team combines local knowledge with universal best practices to maximize user experience and achieve communications and business goals. We help clients reach unique target audiences to inspire, inform and motivate them to achieve specific advocacy or public policy objectives.

Our team has experience in:

  • Website audits
  • User experience , research and design
  • Corporate and Investor Relations websites
  • M&A/initial public offering websites
  • Campaign microsites
  • Production and placement of media for both national and international clients
  • Development of print, radio, television, outdoor and online advertising campaigns
  • Advertising in a number of languages

Our analytics team also specializes in:

  • Concept and landscape explorations that determine customer sentiment via conversation mining and voice-of-the-customer metrics (surveys, usability testing)
  • Frameworks for decision making that analyze performance of marketing efforts for clients’ sites and mobile applications
  • Benchmarks for site performance that determine the content that is most viewed/downloaded/of interest, how visitors navigate the site/mobile product and common paths
  • Data dashboards so clients can track the effectiveness of their campaigns
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Key Contact

Ant Moore

Senior Managing Director