FTI Consulting’s Approach to Financial Communications Research
There is a symbiotic relationship between messaging (what you say) and targeting (to whom you say it).
Compelling Messaging is dependent upon the having the appropriate audience.
Effective Targeting is dependent upon compelling messaging.
Effective shareholder engagement combines both in FTI Consulting’s unified platform.
Available resources today do not accommodate both targeting and messaging, and the gap between the two creates costly inefficiencies.
FTI Consulting’s Solution
The only integrated research solutionfor both messaging and targeting.
At the core, the firm’s solution is based on understanding, quantifying and evaluating the DNA of investors and their decisions.