The 2013 Holiday Retail Report
The U.S. economic recovery continues to slowly gain steam but remains far from ideal and is too slow and exclusive for many Americans who have yet to benefit from the economy’s progress. But it’s hard to deny that the U.S. economy is in better shape today than it was a year ago. Nearly all variables in our retail sales forecast model have improved to some degree from a year ago, and, hence, we expect a possible silver lining in the upcoming holiday season. Americans may not be feeling celebratory about the economy and their personal finances, but people are feeling better than they had been, and this augurs well for the prospect of a solid holiday season.
In The 2013 Holiday Retail Report, our team of leading retail and consumer products industry professionals provide their forecast for holiday sales and expectations for online retailers and discuss how the holiday season has changed over the years.
Other key report highlights include:
- Consumer Research
- Six Fewer Days This Year
- Promotions Abound
- Influence of the Online Channel on the Holiday Season
- Margin Pressure