A Social Divide in the City II

Twitter for Financial Reporting: Performance Index

Strategic Communications

July 31, 2014

Person touching tablet

Investors and media say they find digital communications more insightful and more motivating than traditional communications such as press releases.

Despite this, our initial Social Divide in the City (published in February 2014) highlighted that only a small number of the FTSE 100 were effectively using Twitter to support their financial communications and only just over half used Twitter to share their latest, half, or full year results in 2013.

Six months on and we’ve looked again at the performance of the FTSE 100.

Some companies have crossed the divide and joined the ranks of companies tweeting. The number of companies tweeting their financial results has risen to 59.

Whilst those at the top of our leaderboard (see next page) have pushed on and are telling their stories in more creative and engaging ways, the divide is still apparent with over 40 companies not tweeting their results at all. 

Research Methodology

This research paper was completed by FTI Consulting in July 2014 and covers an analysis of tweets published by companies in the FTSE 100 on the day of their most recent annual or half-year results announcement. The research aims to balance the requirement for comparing like with like and the need for up-to-date data. In light of this, the authors acknowledge that comparing one company’s full-year results announcement with another company’s half-year results announcement is not a perfect comparison, but it does mean that no data is more than six months old.

The data covers the most recent set of annual or half-year results for each company prior to July. 1, 2014. The companies included were the constituents of the FTSE 100 index on June. 23, 2014. Only tweets on the day of the results announcement are included in the quantitative data, though we do note elsewhere in this research paper that some companies tweet about their results in the days preceding and following the actual announcement. Similarly, only tweets directly related to the results announcement have been included. The tweets analysed as part of this research are those by official company Twitter accounts.


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