The Effect of Tablets on Content Consumption
Findings from the FTI Consulting 2011 Mobile Device and Digital Content Consumption Survey – UK and the US
Media consumption has been changing rapidly over the past few years and the emergence of smart-phones and tablets has been an important accelerant for even faster change. The Mobile Device & Digital Survey, recently completed by FTI Consulting, sought to gain new insight into how content is consumed online among US and UK respondents, and how tablet ownership affects media engagement and respondents’ willingness to pay for content.
This FTI Consulting survey examines the differences in consumption patterns between tablet and non-tablet users.
We surveyed more than 1,500 respondents in the UK and US who used at least one of the following devices: tablet, smartphone, laptop, desktop or e-reader.
The survey highlights critical indicative trends impacting media companies across the newspaper, magazine, TV, film and music sectors. While there are other studies on respondents’ digital engagement, this FTI Consulting survey uniquely focuses on differences in consumption patterns between tablet and non-tablet users. Our findings point to several key considerations for the digital media strategies of content publishers and producers from around the world.