
Ant Moore - Senior Managing Director, Head of UK Corporate Reputation
Our research shows that corporate stakeholders are increasingly expecting leaders to be present online.


Today, organizations in every industry know that a digital communications strategy is crucial for influencing corporate decision-makers and policymakers and bolstering corporate reputation.
To influence these decision-makers in this fractured media environment and digital age, every industry needs a comprehensive digital communications strategy that helps them understand and respond to rapidly shifting narratives with content that resonates with the right audience.
It’s not enough to know who your target audiences are. You need to know how to reach them effectively to inform, inspire and influence. We collaborate with clients across all industries, media and markets to advance their business objectives.
Data-driven
FTI Consulting takes a data-driven, audience-first approach to help organizations craft compelling narratives, reach decision makers where they are and drive positive business outcomes.
Audience-led
Our custom solutions enable clients to identify and understand priority audiences using data and insights and develop strategies for engaging with them through the most opportune and powerful paid and organic channels.
Results-focused
We don’t stop at strategy. We also help businesses and organizations execute multichannel and multifaceted campaigns and measure the outcomes of our audience-focused tactics to ensure our approaches remain optimized and agile.


Our research shows that corporate stakeholders are increasingly expecting leaders to be present online.

The communications landscape is constantly in flux. Understanding and reaching target audiences with the right message on the right platform has never been more critical. Our team's focus on understanding how messages resonate, what formats make them more consumable, and where they will most likely be received helps hone a strategy that is based on data and insights, not intuition or speculation.

We have extensive expertise in understanding the impact of change management processes on stakeholders, and there are not many bigger change management processes than a company-wide digital transformation.
To influence key stakeholder audiences, you need integrated design, content and digital strategies that reach, resonate and inspire desired actions. We work across the digital communications ecosystem to advance business objectives, from helping companies design an optimal digital channel architecture to internal governance and workflows to channel- and campaign-specific social media strategies.
Whether crafting a digital content strategy, brand strategy, campaign ideation, or digital media design, our creative and content team works alongside FTI Consulting’s subject matter experts to ensure your communications program is equipped with impactful and on-message creative and content. We look at the entire user experience to tailor creative formats and communications to audience mindsets while connecting these experiences to your core narratives.
We help clients determine where their audiences spend the most time, tailor messages and deliverables to each platform, and develop holistic digital and traditional advertising campaign strategies across channels and touchpoints. To track effectiveness, we identify KPIs aligned with business and/or communications objectives and design a methodology for measuring and reporting against those KPIs, such as an online dashboard or reputation scorecard.
We work with you to define the right type of audience for your research and the most effective methodology to reach them. From strategic planning and audience research to evaluating stakeholder awareness and perceptions, our team of industry experts helps clients better understand, leverage and measure the dynamics driving reputation, sentiment and public policy discussions.
Our sophisticated approach to stakeholder engagement and reputational analytics equips businesses with the knowledge and tools to navigate their digital journey successfully. Our collection of data, AI and advanced analytic tools is the foundation for platforms that allow us to analyze risk, opportunity and the overall success of digital transformation projects among complex and varied stakeholder groups.
See how we deliver confidence for decision-makers across the built environment — from strategy to execution to dispute resolution.
Bringing together experts across data science and primary research, as well as digital and creative strategy and execution, we work alongside our subject matter colleagues to deliver a comprehensive, audience-first approach.











