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Strategic Communications

Digital Communications & Insights

Today, organizations in every industry know that a digital communications strategy is crucial for influencing corporate decision-makers and policymakers and bolstering corporate reputation.

The stakeholders who determine your organization’s success are online, and the competition for their attention is extreme.

To influence these decision-makers in this fractured media environment and digital age, every industry needs a comprehensive digital communications strategy that helps them understand and respond to rapidly shifting narratives with content that resonates with the right audience.

It’s not enough to know who your target audiences are. You need to know how to reach them effectively to inform, inspire and influence. We collaborate with clients across all industries, media and markets to advance their business objectives.


A precise approach to digital communications designed for maximum resonance:

  • Data-driven
    FTI Consulting takes a data-driven, audience-first approach to help organizations craft compelling narratives, reach decision makers where they are and drive positive business outcomes.

  • Audience-led
    Our custom solutions enable clients to identify and understand priority audiences using data and insights and develop strategies for engaging with them through the most opportune and powerful paid and organic channels.

  • Results-focused
    We don’t stop at strategy. We also help businesses and organizations execute multichannel and multifaceted campaigns and measure the outcomes of our audience-focused tactics to ensure our approaches remain optimized and agile.

Man wearing a dark blue suit jacket and light blue shirt with a microphone clipped on the chest, sitting against a plain beige background.
Man wearing a dark blue suit jacket and light blue shirt with a microphone clipped on the chest, sitting against a plain beige background.

Ant Moore - Senior Managing Director, Head of UK Corporate Reputation

Our research shows that corporate stakeholders are increasingly expecting leaders to be present online.

Ant MooreSenior Managing Director, Head of UK Corporate Reputation
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Kathryn DeVito - Senior Managing Director

The communications landscape is constantly in flux. Understanding and reaching target audiences with the right message on the right platform has never been more critical. Our team's focus on understanding how messages resonate, what formats make them more consumable, and where they will most likely be received helps hone a strategy that is based on data and insights, not intuition or speculation.

Kathryn DeVitoSenior Managing Director
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Brent McGoldrick - Senior Managing Director, Head of Americas Corporate Positioning & Insights

We have extensive expertise in understanding the impact of change management processes on stakeholders, and there are not many bigger change management processes than a company-wide digital transformation.

Brent McGoldrickSenior Managing Director, Head of Americas Corporate Positioning & Insights

Our solutions

Integrated communications rooted in research, data science and subject matter expertise

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Digital & Social Media Reputation, Governance and Strategy

To influence key stakeholder audiences, you need integrated design, content and digital strategies that reach, resonate and inspire desired actions. We work across the digital communications ecosystem to advance business objectives, from helping companies design an optimal digital channel architecture to internal governance and workflows to channel- and campaign-specific social media strategies.

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Creative, Content & Campaigns

Whether crafting a digital content strategy, brand strategy, campaign ideation, or digital media design, our creative and content team works alongside FTI Consulting’s subject matter experts to ensure your communications program is equipped with impactful and on-message creative and content. We look at the entire user experience to tailor creative formats and communications to audience mindsets while connecting these experiences to your core narratives.

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Communications Amplification & Measurement

We help clients determine where their audiences spend the most time, tailor messages and deliverables to each platform, and develop holistic digital and traditional advertising campaign strategies across channels and touchpoints. To track effectiveness, we identify KPIs aligned with business and/or communications objectives and design a methodology for measuring and reporting against those KPIs, such as an online dashboard or reputation scorecard.

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Research & Insights

We work with you to define the right type of audience for your research and the most effective methodology to reach them. From strategic planning and audience research to evaluating stakeholder awareness and perceptions, our team of industry experts helps clients better understand, leverage and measure the dynamics driving reputation, sentiment and public policy discussions.

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Stakeholder Communications

Our sophisticated approach to stakeholder engagement and reputational analytics equips businesses with the knowledge and tools to navigate their digital journey successfully. Our collection of data, AI and advanced analytic tools is the foundation for platforms that allow us to analyze risk, opportunity and the overall success of digital transformation projects among complex and varied stakeholder groups.

We help leaders seize opportunities and mitigate risk
in times of both transformation and disruption.

Strategic Communications
Service

Strategic Communications

See how we deliver confidence for decision-makers across the built environment — from strategy to execution to dispute resolution.

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Our Insights

Expert Perspectives

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