Rita Raad

Rita Raad is a trusted advisor to government entities and leading organizations across the Middle East, specializing in tourism, travel and hospitality, as well as community and economic development. Ms. Raad brings extensive experience supporting the design and delivery of national, sectoral and regional strategies, as well as business plans for some of the region’s most prominent tourism and social development entities.

Ms. Raad has led strategy and transformation engagements for multiple ministries, government authorities and private sector players across the Middle East. Her work spans the full project lifecycle from the development of national and sectoral strategies to commercial due diligence, entity setup and operating model design, and the financial feasibility assessment of major initiatives.

Ms. Raad places a strong emphasis on impact and value realization. She focuses on assessing socioeconomic outcomes at both project and national levels, ensuring that strategies translate into tangible results and contribute meaningfully to broader economic and development objectives.

Relevant Experience:

• Developed multiple national, regional and products strategies within the tourism, hospitality, culture and entertainment industries
• Advised on the design and implementation of national community development strategies, with a focus on CSR, including government incentive frameworks to drive private sector CSR participation and the establishment of a large-scale social program connecting donors to community initiatives
• Led a commercial due diligence engagement across the travel and tourism ecosystem, supporting investment decision-making
• Developed multiyear business plans for a leading tourism entity, aimed at attracting tourists from priority source markets and driving sustainable growth
• Developed concepts and financial feasibility studies for key physical assets across tourism, culture and entertainment sectors, including large-scale multi-use developments