Market Created
Helping Launch Virgin Galactic as the World’s First Space Exploration Company
Market Created
Helping Launch Virgin Galactic as the World’s First Space Exploration Company
Key Contacts
How do you create a market out of thin air?
In 2019, Sir Richard Branson launched Virgin Galactic, the world’s first publicly traded commercial human spaceflight company on the New York Stock Exchange. FTI Consulting was engaged to use its corporate and financial communications expertise and its space and tech sector knowledge to position the IPO as a unique opportunity to invest in the future of space travel.
Our Impact
Leveraging cross-border corporate and financial communications expertise, FTI Consulting supported the high-profile launch, ensuring extensive media coverage and stakeholder engagement.
By the Numbers
A Groundbreaking IPO
4,000+
Media Hits
Our professionals secured more than 4,000 media hits globally, including coverage from CNBC, Bloomberg TV, The Wall Street Journal and the Financial Times.
40+
Interviews and Engagements
We arranged and supported more than 40 executive interviews and media engagements on the announcement day, enhancing visibility and stakeholder engagement.
$
Momentum
FTI Consulting’s communications efforts added momentum to Virgin Galactic Holdings’ launch, bolstering the company's financial position ahead of its IPO on the New York Stock Exchange.
In crisis and transformation,real-world experience delivers.
Our Role
Corporate and financial communications expertise, tech sector knowledge and more than 50 years of combined experience working across the space value chain
FTI Consulting was appointed to create excitement for an IPO that would launch a brand-new market — commercial space travel — and to tell the story of the opportunities this new venture would offer investors. The IPO was structured as a merger with Social Capital Hedosophia (“SCH”), and it created unique challenges in positioning the venture as a viable investment opportunity.
We worked directly with the senior teams from and advisors to both companies to create a communications strategy and a commercial story for Virgin Galactic Holdings’ IPO to position it as the world’s first publicly traded space exploration company and to address potential issues and concerns (including regulatory concerns) over investment in the business of space.
We handled a large volume of stakeholder inquiries, ensuring rapid and accurate responses to highly technical and financial questions, in collaboration with co-advisors.
FTI Consulting developed guidelines for all spokespeople and other stakeholders, covering media engagement, social media and events, and supported Virgin Galactic beyond announcement day through the entire transaction process.
We adopted an integrated approach across financial communications, media relations and internal and customer communications to ensure that all external communications served to support Virgin Galactic’s equity story.
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