Measuring the Power of French Leadership Voices on LinkedIn
FTI Consulting’s Annual Leading from the Front Report Examines French Leaders' Digital Influence
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March 19, 2024
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In France, the number of CEOs actively engaging on social media has steadily increased over the past two years. In fact, more than 65% of CAC 40 CEOs are now posting actively on LinkedIn.
But this is only a part of the story. Beyond the CEO, we are seeing senior business leaders – from CFOs to CMOs, and COOs, take to social media in increasing numbers. In this year’s report, we look at this trend in more detail and uncover which roles and industries are generating the most impact across the CAC 40.
Of particular note is our finding that far from a very active CEO ‘crowding out’ the rest of their leadership team, having at least five active leaders across the Executive Committee (“ExCo”) raises the overall impact for the whole team. Many companies in the CAC40 have already taken the initiative, with 80% having five or more leaders actively posting on LinkedIn. It’s clear that leadership communication can play a critical role in protecting the overall reputation of a business.
Activating a broad bench of senior leadership on LinkedIn not only supports corporate communication goals, but it can also be critical in maintaining stakeholder confidence in times of change. When 92% of professionals say that they are more likely to trust a company whose senior executives are using social media for professional communications, to maintain this trust when individuals depart, companies must ensure that they are building the profile of the full leadership bench and their potential successors.
Published
March 19, 2024
Key Contacts
Senior Managing Director, Head of France Strategic Communication
Managing Director