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FTI Consulting enabled broadcasts of first-hand testimony from hospital intensive care units and recovery wards, conveying accurate details of the COVID-19 health crisis and the importance of adhering to public health guidelines.
Pro Bono
Maintaining Public Confidence in the National Health Service (“NHS”) During COVID-19
Pro Bono
Maintaining Public Confidence in the National Health Service (“NHS”) During COVID-19
Key Contacts
Communicating the front-line fight against a pandemic.
As infection rates rose through the first COVID-19 wave in 2020 and the more pronounced winter crisis at the start of 2021, NHS England needed additional strategic communications support to handle unprecedented volumes of media requests and enable access to hospital sites during the peak of the pandemic. NHS England turned to FTI Consulting to help convey the importance of adhering to public health guidelines and uphold public confidence in the institution.
Our Impact
Over the 14 consecutive days that NHS England was a front-page story for national papers and lead story on evening news channels, the information relayed was accurate and evidence based — avoiding a further crisis from misinformation.
Slide for Elderly person on a video conference call with a medical professional
Effective and strategic communications efforts helped convey the impacts of COVID-19 on the national healthcare system to the general public.
In crisis and transformation,real-world experience delivers.
Our Role
Pro bono support to an organisation facing an unprecedented volume of media requests
NHS England’s communications team was initially connected to FTI Consulting through a corporate client with a UK-based employee facing media attention after being labelled as the UK’s first COVID-19 “super-spreader” at the start of the pandemic. The FTI Consulting team returned to provide pro bono support to NHS England over three separate periods of high-volume activity that presented the institution with resource capacity constraints through 2020–2022.
FTI Consulting experts worked alongside NHS England to meet the high volume of stakeholder communications needs during the public health crisis.
The team provided surge internal and external communications support through the first UK coronavirus lockdown and established a remote press office function for the more pronounced winter crisis at the start of 2021.
The team facilitated national and international broadcast network, press photography and reporter access requests for ICUs, recovery wards and vaccination centres.
Real-world experience that delivers.
See why FTI Consulting is the leading global expert firm for organisations facing crisis and transformation.
Pro Bono Partnerships
A force for good
We leverage our collective expertise and unique skill sets to support our communities and respond to the world’s most pressing social and environmental issues.
Making a positive impact
At FTI Consulting, we pride ourselves on making a positive impact in our communities through volunteering, pro bono and charitable giving initiatives.
