Leveraging AI To Optimize Costs and Workflows at an Ad Firm
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2025年10月29日
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A leading local advertising solutions provider engaged FTI Consulting to leverage AI to drive cost transformation across its lead-to-cash operating model. FTI Consulting was retained to identify high-impact, cost-optimizing AI use cases and develop product prototypes to validate and demonstrate early value from these cases.
Our Impact
- Using more than 2,000 synthetic data documents to assess performance, FTI Consulting developed a fully functioning AI proof-of-concept solution to automate workflows in just six weeks.
- The team validated 10% cost savings by mapping the automation platform’s efficiencies to key business areas and evaluating workflow applicability across functional units.
- Our professionals de-risked downstream AI product development, reduced one-time development costs and accelerated implementation timelines.
Our Role
- FTI Consulting analyzed end-to-end RFP-to-cash processes, built cost optimization models and identified opportunities for AI and digital technology to optimize costs and drive operational efficiency.
- The team leveraged AI-powered UI/UX solutions and documented user journeys and business requirements to accelerate the development of the automation platform’s high-level designs and functional capabilities.
- Our professionals created AI-enabled document extraction pipelines to ingest key client artifacts and developed specialized AI chatbots streamlining business intelligence queries for sales enablement and forecasting.
- The business’s leaders were educated on key AI topics, including software development tools/practices and AI-enabled ways of working.
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2025年10月29日
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