Merger Managed

Managing Successful Communications for Numis During a Takeover by Deutsche Bank AG 

Showing the upside of a prospective takeover is one thing. Getting employees, clients and shareholders to get behind it is another.

Robust communications planning was required to safeguard all parties and adhere to UK Takeover Code regulations. 

Numis, a leading independent UK investment bank and retained client of FTI Consulting, sought counsel and communications support following a takeover approach by Deutsche Bank AG. For a business whose main asset is its people, timely communication with Numis employees to reinforce the strategic rationale for the transaction was essential, as was the value proposition for shareholders. The timing of the transaction coincided with more difficult capital markets conditions and deal secrecy was paramount. 

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Following extensive advice from FTI Consulting, the proposed offer was successfully announced on April 27, 2023. The announcement clearly outlined the strategic rationale for the transaction as well as the intentions of Deutsche Bank for the Numis business whilst further advocating the clear benefits to the combined business’s clients, shareholders and employees.


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在危机与变革中,最重要的是你接下来采取的行动。

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Robust communications planning

The deal took place during a period of relative weakness for the investment banking industry, with capital markets activity at record lows. It was therefore imperative that Numis’ strategy should not be interpreted as a defensive or rescue ploy — a hands-off approach would risk stakeholders forming opinions based on market sentiment, which was overwhelmingly negative at the time. 

  1. FTI Consulting mapped existing media relationships and built and activated strategic new ones.    

  2. A proactive and coordinated media approach helped to secure supportive media commentary.   

  3. The team ensured a compelling case for all stakeholders and a vote of confidence in the UK capital markets ecosystem.  


当一切都处于危机之中

富事高咨询 (FTI Consulting) 是全球性的商业咨询机构,致力于服务面临危机和转型的机构。我们的团队由资深专家领导,能够迅速应对复杂情况,提供实际并具建设性的解决方案。

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