What is Your Brand Destiny?

How Channel Strategy Shapes Perception and Equity

Your retail channel strategy can determine whether your brand thrives as prestige or fades into mass. In this exclusive report, FTI Consulting shares insights from a proprietary consumer survey and market analysis on how distribution choices influence brand equity, consumer perception, and long-term value. Learn why omnichannel is not always the right answer, how prestige brands risk erosion when expanding into mass retailers, and what operational, commercial, and ESG factors retailers consider when selecting brands.

Click here to download the full article