Jon Priestley

Jon Priestley is a Senior Managing Director in the Strategic Communications segment of FTI Consulting and is based in London. Jon is a strategy, planning and digital specialist advising many of the world's largest and most complex organisations on their reputation and communications strategy across the financial services, technology and fast-moving consumer goods (‘FMCG’) sectors.

Jon specialises in reputation analytics, which combines data, analytics and reputation consulting to support clients looking to protect, rebuild or grow their reputations across their stakeholder base. His focus on integrating AI-led solutions with reputation advisory also provides clients with greater foresight around communications outcomes.

Jon’s focus on online reputation management also extends to crafting integrated, data-led campaigns. This includes developing sophisticated listening strategies to understand stakeholder sentiment, identifying and engaging with influencers to build online advocacy and measuring the impact of communications activity on commercial and reputational goals.

Jon has devised listening and monitoring systems for global institutions, instructed the C-suite of multinationals on their digital strategy and led multi-market campaigns on critical corporate issues, such as sustainability, supply chain and business restructuring.

Jon has also overseen multiple organisational redesign projects focused on how to structure teams, upskill staff and facilitate knowledge sharing in a digital environment.

Relevant Experience:

• Spearheaded the creation of a multi-market digital communications team for a global automotive client
• Advised on the formation of the reputation and strategic planning function at a leading UK bank
• Assisted a leading pharmaceutical company in transforming its entire internal communications platform