Strategic Communications
In today’s complex Middle East media, business and political environments, ongoing communication with customers, employees, investors and policymakers is a commercial necessity. While business leaders face critical financial, regulatory and reputational challenges, they also search for opportunities that will help their organisations build for the future. To mitigate risks and achieve successful outcomes, organisations must take a strategic, proactive approach to communications. FTI Consulting’s market-leading Middle Eastern Strategic Communications practice helps leaders seize opportunities and mitigate risk during both transformational and disruptive moments. C-suites, boards of directors, law firms, corporate organisations and the public sector engage our experts to address complex, business-critical issues that require diverse communications skill sets and integrated disciplines.
How We Help
Corporate Reputation
Middle Eastern organisations operate in a complex and often globally interconnected landscape in which information...
Middle Eastern organisations operate in a complex and often globally interconnected landscape in which information is difficult to control, perceptions develop quickly and issues move rapidly. These changing market forces and external disruptors make reputation management critical for organisations that want to operate effectively and remain competitive.
Whether you need to reposition your company, build its profile as a market leader or attract and retain talent, rely on our communications professionals. Our multi stakeholder campaigns build confidence, enhance positioning and elicit action among key stakeholder groups. We help organisations define and promote their corporate narrative and elevate their brand when threatened by internal or external challenges.
Digital & Insights
Today, organisations in every industry know that having a strong digital strategy is crucial to influence...
Today, organisations in every industry know that having a strong digital strategy is crucial to influence corporate decision makers and policymakers and to bolster corporate reputation. In a fractured media environment where there’s extreme competition for stakeholders’ attention, it’s imperative to understand shifting viewpoints and reach the right audiences on the right platforms. We take a sophisticated, data and analytics-driven approach to help organisations navigate through the noise, and to craft and disseminate a compelling story that supports positive business outcomes. Our expertise, honed over decades, is global, flexible and state-of-the-art.
Whether navigating a major corporate challenge, transforming a brand or highlighting corporate responsibility, your organisation’s primary communications strategy is simple: reach your target audience directly with the right message and content at the best time. To help you do this effectively, we take a research-informed, data-driven, three-pronged approach.
ESG & Sustainability
A successful environmental, social and governance (“ESG”) programme is authentic, grounded in...
A successful environmental, social and governance (“ESG”) programme is authentic, grounded in data, and aligned with the company’s overarching strategy as well as the needs of key internal and external stakeholders. When done well, a robust ESG programme can generate significant value for not only investors but also for employees, customers and business partners.
Our Strategic Communications team helps companies to develop a distinctive and holistic approach to ESG and sustainability, with the aim to deliver a sustainable, more prosperous and inclusive economy and which supports enterprise strategy and innovation, promotes active corporate citizenship and drives resilient financial performance and market value of our clients.
We offer a holistic point of view and integrated programmes that help companies manage the risks and exploit the opportunities related to ESG from a regulatory, financial, political and commercial perspective. We understand the macros issues that influence a company’s permission to operate and the micro issues that drive stakeholder engagement.
Financial and Transaction Communications
FTI Consulting has one of the largest global financial communications practices, with 200+ dedicated professionals...
FTI Consulting has one of the largest global financial communications practices, with 200+ dedicated professionals around the world. In the Middle East, we are a trusted leader in helping companies solve complex issues related to multi-stakeholder transactions, financial communications and investor relations.
Primary capital market activity continues to be robust in the region and FTI Consulting’s Middle East Strategic Communications team have been at the heart of major IPO listings over the past three years. Our teams help the C-suite, boards and their management teams navigate challenges throughout the entire corporate lifecycle. Our team, consisting of former sell-side and buy-side analysts, journalists, and economists, partners with clients to communicate with impact and deliver results that advance business objectives. Our global presence enables us to seamlessly support cross-border merger and acquisition transactions in almost every geography.
