Digital & Insights
Today, organizations in every industry know that to influence corporate decision makers and policymakers and to bolster corporate reputation, a digital strategy is crucial. In a fractured media environment where there’s extreme competition for stakeholders’ attention, it’s critical to understand shifting viewpoints and reach the right audiences on the right platforms. FTI Consulting takes a sophisticated, data- and analytics-driven approach to help organizations navigate through the noise, and to craft and disseminate a compelling story that supports positive business outcomes. Our expertise, honed over decades, is global, flexible and state-of-the-art.
How We Help
Whether navigating a major corporate challenge, transforming a brand, or highlighting corporate responsibility, your organization’s primary communications strategy is simple: reach your target audience directly with the right message and right content at the best time. To help you do this effectively, we take a research-informed, data-driven three-pronged approach.
Define the who: Identify your target audience, their attitudes, and their behaviors
Our digital and social media experts provide customized solutions that enable clients to identify and engage...
Our digital and social media experts provide customized solutions that enable clients to identify and engage key stakeholders through the most opportune and powerful paid and non-paid digital channels. We provide strategic and audience-focused tactics and messages, measured and optimized regularly.
We help you identify:
- How individual stakeholders are connected to one another
- How they talk about or engage with your organization, your industry, or the themes that matter to you
- What they’re talking about, and in what tenor
How we do it:
- Key demographics and characteristics research
- Topic or narrative sentiment analysis
- Digital and social media strategy development, including C-suite and leadership social strategy development
- Governance structures and compliance protocols
- Audience and influencer identification and engagement
- Data and insights analysis
- Digital and traditional media advertising
- Reputational and crisis management, including crisis simulations
Pinpoint the where: Analyze the outlets, platforms and forums that will reach the target audience
It’s not enough to know who your target audiences are.
It’s not enough to know who your target audiences are. You need to know how to reach them effectively to inform, inspire and motivate. We help clients determine the platforms on which their audiences spend the most time, then build out those platforms, messages and deliverables, and develop the necessary communications campaign strategies around them. Because each market is unique, our global team combines local knowledge with universal best practices to maximize user experience (UX) and achieve communications and business goals.
Partner with us to discover:
- Where your target audiences get their information and news
- How those media sources cover your organization and industry
- The topics and sub-topics driving the current narrative
- The platforms your audience uses to communicate on specific topics
How we do it:
- Devising communication modes and methods that leverage industry best practice to meet your goals
- Developing tailored platform strategies
- Determining your audiences’ media consumption habits and preferences, including concept and landscape explorations that determine customer sentiment via conversation mining and voice-of-the-customer metrics (surveys, usability testing)
- Creating and applying decision-making frameworks that analyze performance of marketing efforts for your sites and mobile applications
- Benchmarking for platform performance to determine the content that’s most viewed/downloaded/of interest, how visitors navigate the site/mobile product and common paths
- Creating data dashboards that track the effectiveness of your campaigns or sentiment toward your business
- Network mapping, website audits, and UX research and design
- Creating corporate and investor relations websites, M&A/initial public offering (IPO) websites, and campaign microsites
- Developing print, radio, television, outdoor and online advertising campaigns
Design the how: Create on-message content designed to resonate and drive results
To influence key stakeholder audiences, you need integrated design, content and digital strategies that reach,...
To influence key stakeholder audiences, you need integrated design, content and digital strategies that reach, resonate, and inspire desired actions. We collaborate with clients across all media, industries and markets to advance their business objectives with their stakeholders. From web design, content development and social media analysis to video production and branding support, our seasoned, senior communications professionals help you execute your vision and meet your organizational goals.
Partner with us to accurately determine:
- The creative formats that work best for your audiences
- Content that will drive awareness
- The best time to activate content or a campaign
How we do it:
- Content development, strategy, creation and measurement frameworks. We help clients develop and distribute compelling content, and take an integrated digital approach that utilizes websites, newsrooms and social media outlets in a holistic publishing ecosystem. This includes creating editorial calendars for sustained strategic content campaigns and using measurement tools to refine content for maximum impact, measure audience size and growth, and gauge association with key themes in other online channels and stories.
- Branding and collateral. Our senior communications and creative professionals are widely experienced in developing brand frameworks and delivering creative and intelligent visual identities for many of the world’s best-known companies. Our services cover brand development, positioning, messaging and creative testing, framework definition, naming, tone of voice, visual identity, guidelines, and literature systems. We also develop tailored print and digital experiences and create compelling stories for your target audiences, delivered in collateral ranging from video and multimedia content to infographics and marketing materials.
- Video and multimedia. Our in-house production team delivers complete solutions, from concept to direction to on-site shoots and post-production. We create corporate, transaction, merger and acquisition, and investor relations videos, films, documentaries and executive vignettes; social/viral spots; analyst/Investor Day videos/coverage; webcasts/live streaming; and crowdsourcing. We also integrate video with existing communications and marketing plans. For animation, we develop motion-based graphics, 2D animation ranging from interactive infographics to illustrative whiteboard tutorials, and 3D animated content, including product branding, cutaways and overviews.
- Infographics. Employing the most comprehensive and actionable analytics, we optimize content, design and functionality for maximum impact, enabling you to accurately tell your corporate story. We convert analytics into bite-sized data visualizations that, when pieced together, form a rich, compelling infographic that communicates valuable insights gleaned from raw data.