Strategic Communications

The Corporate Reputation team designs and executes multi-stakeholder campaigns to effectively strengthen or protect reputation in times of change. Organizations today operate within a multi-faceted and interconnected political, regulatory, and investor landscape where information is difficult to control, perceptions develop quickly, and issues move rapidly. Our experts harness data-driven strategies to help organizations define and promote their narrative, elevate their brand values, and protect those values when threatened by internal and external challenges.

FTI Consulting’s Crisis & Litigation team specializes in helping clients protect their reputations and preserve relationships with their most important stakeholders by providing real-time incident response counsel, delivering comprehensive strategy and a robust set of supporting materials, conducting scenario planning and preparedness exercises, and defining a process for communicating with internal and external audiences to ensure the efficient and effective flow of information.

This practice has led the communications response for some of the largest and highest-profile cybersecurity matters in the past decade, including for one of the largest pipeline operators in the U.S. and for one of the largest publicly traded insurance providers in the world. On an annual basis, the Cybersecurity and Data Privacy Communications practice provides communications counsel and support for hundreds of organizations facing cyber incidents or preparing for them in every sector – critical infrastructure, energy, healthcare, financial services, technology, retail, higher education, municipalities and more. Our clients span publicly traded, privately held, B2B, B2C, domestic and multi-national companies.

To ensure a company’s intended narrative reaches and resonates with target audiences, it is important to first understand exactly who those stakeholders are, what information is important to them, and then, how and where they receive that information. These insights become the foundation on which integrated communications campaigns are built. The Digital & Insights practice sits at the center of FTI Consulting’s multifaceted offering. Bringing together experts across data science and primary research, as well as digital and creative strategy and execution, we work alongside our subject matter colleagues to deliver a comprehensive, audience-first approach.

We help companies to develop a distinctive and holistic approach to ESG and sustainability, with the aim of delivering a sustainable, more prosperous and inclusive economy that supports enterprise strategy and innovation, promotes active corporate citizenship and drives resilient financial performance and market value of our clients. We offer what no other firm can – a holistic point of view and integrated programs that help companies manage the risks and exploit the opportunities related to ESG from a regulatory, financial, political and commercial perspective.

The Financial Communications practice is recognized as a trusted leader in helping companies solve complex, multi-stakeholder transaction and investor relations issues. Our team of former lawyers, bankers, investors, analysts, journalists and policymakers help C-suites, boards, and management teams navigate moments of challenge throughout the entire corporate lifecycle. From growth to value enhancement and protection, we partner with clients to deliver results and communicate impact.

The People & Transformation team works with clients to enable change related to shifts in strategy, transactions, restructurings, compliance updates, evolving ways of working and other mission-critical initiatives. The team draws on decades of experience across industries and in every major geographic market to assess gaps between the current and future state, analyze stakeholder impacts and develop successful and sustainable transformation programs.

In every major political capital in the world, FTI Consulting’s Public and Government Affairs specialists advise executive teams, boards of directors and their legal and financial advisors in leveraging public affairs strategies to manage and mitigate political risk, deliver results and protect value.