Todd Ruback advises clients on privacy and data protection issues, with a specific focus on consent management and governance for data practices arising from online tracking technologies. Mr. Ruback has deep business and technical knowledge, with more than 17 years of experience working at the intersection of privacy, advertising technology (AdTech) and online advertising. He helps organizations identify risks and design and implement governance to mitigate risks associated with digital marketing activities.
As a leader in the Information Governance, Privacy and Security practice within FTI Consulting’s Technology segment, Mr. Ruback oversees privacy engagements including adoption of new technologies, AdTech risk assessments and governance, consent and preference management, design of target operating models and privacy in cloud migration. His background combines compliance expertise, technical knowledge and hands-on experience in designing and implementing customized solutions for each client. His notable projects include large scale digital data transformations, consent management and governance, AdTech assessments and risk management, and serving as an independent assessor of a privacy program pursuant to a Federal Trade Commission consent order.
Prior to joining FTI Technology, Mr. Ruback served as Director, Privacy and Data Protection at Promontory Financial Group, a part of IBM Consulting. Has also held leadership roles at organizations including J.P Morgan Chase and Evidon. As Chief Privacy Officer and General Counsel at Evidon, Mr. Ruback oversaw the company’s privacy and legal programs in accordance with industry best practices and state and federal laws. He also authored a weekly privacy blog post with more than 6,000 subscribers, was a frequent public speaker at privacy events and was a recognized thought-leader in privacy, AdTech and digital advertising.
Mr. Ruback holds a B.A. in Philosophy and a J.D., both from the University of Denver. He holds multiple privacy certifications, served as the first president of the Privacy Committee of the New Jersey State Bar Association and was a founding member of the Privacy Bar of the American Bar Association. He has been an active member in the International Association of Privacy Professionals (IAPP) since 2009.