Andrew Williams

Andrew Williams is a Senior Managing Director in FTI Consulting’s Strategic Communications segment and is based in London. Mr. Williams advises UK and global organisations on corporate reputation, leadership communications, digital strategy, stakeholder intelligence, crisis preparedness and the use of AI in communications strategy and delivery.

Mr. Williams works with boards, CEOs and senior leadership teams to build trust, manage scrutiny and communicate effectively with investors, media, employees and policymakers. His work spans executive positioning, online reputation management, social media strategy, research and analytics, misinformation and reputational risk.

Mr. Williams is a leader within FTI Consulting’s Digital & Insights practice and has advised a broad range of C-suite executives on their digital presence and engagement. He developed the firm’s “Leading From The Front” programme, which supports leaders from strategy development through active engagement across digital channels. He also leads aspects of FTI Consulting’s crisis preparedness work, including FTI Fortify, the firm’s multistakeholder crisis simulation programme. Since its launch in 2015, he has facilitated exercises with boards, executive leadership and business continuity teams across multiple sectors and geographies.

Before joining FTI Consulting in 2013, Mr. Williams worked at FTSE 100 retailer Tesco across investor relations, media relations and government affairs. He later became Tesco’s first Global Head of Digital Communications, responsible for managing the company’s reputation online and developing the group’s corporate digital communications strategy. Mr. Williams earned an M.Sc. in Politics and Communications and a B.Sc. in Government and Politics from the London School of Economics.