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Dr. Heeb provided economic analysis regarding the impact of market conduct and its implications for competition.
Dispute Resolved
Veeva and IQVIA Establish Historic Life Sciences Partnership
Dispute Resolved
Veeva and IQVIA Establish Historic Life Sciences Partnership
Contacts
Veeva and IQVIA Establish Historic Life Sciences Partnership
What happens when two life sciences rivals battle over critical healthcare data?
Veeva Systems Inc. (“Veeva”) and IQVIA, Inc. (“IQVIA”) both provide data, software and solutions to help life sciences companies market and sell life-saving medicines. In 2018, IQVIA sued Veeva for trade secret misappropriation. Veeva countersued for antitrust monopolization claims.
The dispute carried significant implications not only for the parties involved, but also for the broader life sciences industry, as pharmaceutical companies increasingly depend on integrated data and software solutions. The outcome of the dispute had the potential to reshape how customers could access and use critical healthcare data across competing platforms.
FTI Consulting competition expert Dr. Randal Heeb was retained by Veeva to provide expert testimony on the antitrust claims, specifically regarding market definition and harm to competition.
Our Impact
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In August 2025, after eight years of legal dispute, the companies settled all claims and agreed to third-party data and access agreements that allow customers to use IQVIA data in Veeva software, and vice versa — a transformative outcome that will improve clinical and commercial efficiency for customers.
Our Role
Brining clarity to complex healthcare technology markets
Dr. Heeb and his team of economists reviewed tens of thousands of documents and datasets that detailed the two companies’ businesses in two data markets and five software markets.
Dr. Heeb submitted three expert reports and provided testimony at the deposition, and his analysis on antitrust liability provided the economic foundation in support of Veeva’s antitrust claims.
The analysis provided statistical evidence that precisely defined the boundaries of the data and software markets in which Veeva and IQVIA compete and the markets in which IQVIA’s alleged anticompetitive conduct occurred.
Dr. Heeb also offered analysis on the trade secret misappropriation claims.
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