FTI Consulting Projects U.S. Online Retail Sales to Reach $525 Billion in 2018
E-Commerce Now Accounts for 13.2 Percent of U.S. Retail Sales
Due to stronger-than-expected results in 2017, the Retail & Consumer Products practice at
E-commerce now accounts for 13.2 percent of the U.S. retail sales market (excluding auto and gas sales), and 15.7 percent if the supermarket category is also excluded, according the forecast.
The online channel is taking a disproportionate share of total retail sales growth, with U.S. online sales growth accounting for 46 percent of total retail sales growth over the past year, an increase of more than 15 percentage points since late 2014.
“Online sales are growing at a respectable rate for many omni-channel retailers in large part because they continue to bear nearly all the associated costs of attracting and accommodating online shoppers, while their store-based sales often languish,” said
With the sprawling presence of
“We all recognize that
About the 2018 Online Retail Forecast
FTI Consulting’s U.S. Online Retail Forecast is a bottom-up logistic growth curve (or S-curve) that best fits estimated historical market shares for various product categories since 2000. Those categories include: music and videos, books and magazines, toy and hobby, consumer electronics, sporting goods, apparel, grocery and other product categories.
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