About Adriana
Adriana Prado is a Managing Director in FTI Consulting's Strategic Communications segment. Adriana has more than 15 years of experience, having worked for some of Brazil’s leading media outlets and communications firms. She specializes in crisis communications and is recognized by Leaders League as one of the leading crisis communications professionals in Brazil. She has helped dozens of companies prepare for and respond to critical situations, including corruption cases, congressional investigations, operational incidents, restructurings and cyber attacks.
Adriana frequently speaks on crisis management at specialized events in Brazil and other Latin American countries. Additionally, she is a guest teacher at institutions such as Insper Business School, as well as the think tank Data Privacy Brazil.
Prior to joining FTI Consulting, Adriana was a Director at the global communications consulting firm Brunswick Group, where she worked for nearly seven years, participating in major crisis, M&A, litigation and profile-raising projects. She also co-led Brunswick's Cybersecurity & Privacy practice in Brazil. Preceding these roles, Adriana was part of the social media team at the Brazilian PR agency FSB. Before that, she worked as a reporter for some of the main Brazilian media outlets, such as the newspapers O Globo and Extra, the all-news radio station CBN and ISTOÉ magazine. Adriana also contributed as a blogger to the Knight Center for Journalism in the Americas at the University of Texas at Austin.
Adriana speaks Portuguese, English and Spanish.
Awards & Recognition:
- Best Communication Agencies: Risk Management & Crisis Management — Crisis Communications Brazil, Leaders League (2024)
Associations
Brazilian Corporate Communications Association (“Aberje”)
Education
B.A., Journalism, Pontifical University of Rio de Janeiro
M.Com., Marketing and IT, FIA-USP
-
Contact
T: +55 11 99399 8963
adriana.prado@fticonsulting.com -
Office
Av. Presidente Juscelino Kubitschek, 1327 – 3º andar
Condomínio Edifício Internacional Plaza II
Itaim Bibi
São Paulo SP 04543-011
Brazil
-
Expertise
Crisis Communications & Preparedness
Cybersecurity
Media & Presentation Training
Reputation Management
Thought Leadership