Eike Kraft is a Managing Director in the Strategic Communications and Change segment of FTI Consulting in Germany. Mr. Kraft is an expert in CEO and brand positioning, reputation management, crisis communications and the organizational transformation of marketing and communications units in companies.
Mr. Kraft has more than 15 years of experience in senior communications and marketing roles for global companies and public organizations. Before joining FTI Consulting in 2023, Mr. Kraft was the group head of employee communications and newsroom at Allianz SE. Prior to that, he held various positions at Accor and Roland Berger, most recently as the global head of marketing and communications. His focus has been, among other things, the development and leadership of crisis management teams and the transformation of the marketing and communications functions, which included the introduction of newsroom structures.
Mr. Kraft began his professional career as a public affairs officer of the German Air Force. With the rank of Captain, he worked at the interface between the Ministry of Defense, the defense industry and public and political stakeholders. Among other things, he accompanied the introduction of major weapon systems by developing and implementing communications strategies.
Eike Kraft holds an M.B.A. from Quadriga University Berlin and a diploma from the University of the Federal Armed Forces Munich.
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Crisis Communications & Preparedness