Julian Lambertin leads the data analytics unit for Strategic Communications in Europe, the Middle East and Africa at FTI Consulting. Mr. Lambertin is based in Munich, but works with a team across Belgium, Germany and the United Kingdom. He has lived in Europe, the Asia-Pacific region and the Americas. Mr. Lambertin is a persuasion psychologist and data scientist, adept at understanding how people think and act. As a skilled strategist, he designs communications and behavioral interventions that make a difference.
Mr. Lambertin’s experience stretches across sectors such as automotive, consumer goods, education, energy, financial services, healthcare and technology. He has also worked extensively with supranational organizations, non-governmental organizations (“NGOs”) and governments. He has deep expertise in positioning, purpose and branding projects, policy engagement, issues management, crises and other special situations, such as M&A, leadership transitions, transformation efforts and similar events.
Mr. Lambertin’s team marries cutting-edge data science solutions, such as machine learning and artificial intelligence (“AI”), with human ingenuity in an approach called “decision intelligence.” Mr. Lambertin provides executives with the information they need in moments of truth and gives recommendations on the best course of action. He has most recently developed “Success Decoded” – a data-driven tool to understand what makes an organisation renowned for excellence, “Viritual Message Testing”, a completely safe way to test critical messaging before it goes public and FTI Consulting’s “Hidden Signal Detector”, a proprietary AI solution that can identify hidden signals in times of crisis.
Mr. Lambertin has more than 13 successful years of experience in consulting with global blue-chip clients. He is an active lecturer and speaker. He has published on topics such as the role of brands as political actors, the power of consumers in the digital age, persuasion and the media, the future of work, the effect of AI on business as well as the return on investment (“ROI”) of social media. His work has received various scientific and industry recognitions. Mr. Lambertin holds an M.Com. from Bond University in Australia, as well as an M.A. in Communications Research and a B.A. in Communications Research and Philosophy from the University of Erfurt in Germany, where he is a Ph.D. candidate.
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Data & Analytics