Rachel Hsueh

Rachel Hsueh has over 20 years of communications consultancy experience, she has extensive experience working with clients in Greater China advising on reputation management, issues and crisis management. She is a business partner and trusted advisor in strategic communications with key stakeholders within both traditional media and dynamic social and digital media in China.

Rachel is a senior strategist in corporate reputation management, issues and crisis management, public affairs, government relations, media relations, social and digital strategy. She also has deep sector expertise in automotive, manufacturing, financial services, healthcare, hospitality, telecommunications, technology, real estate, retail and consumer products.

A certified media and crisis communications trainer, Rachel has conducted C-suite executives media training in China, helped multinational companies build their China strategy as well as expand Chinese companies’ global footprint. She has managed cross region global events and campaigns to gain high level exposure for clients in leading media outlets, social and digital platforms. She also has first-hand crisis management experience including communication with key stakeholders in China.

Rachel holds a PhD in Journalism and Communications from Renmin University of China.