Customer and Market Development | FTI Consulting

Customer and Market Development

Corporate Finance & Restructuring

November 17, 2015

Our suite of services address the most important questions facing C-level Executives, Boards of Directors and Investors today. Through the lens of an operator, we take a data-driven, fact-based approach to solving these problems.

Customer Profitability

  • Evaluate profitability and contribution by customer
  • Refine customer segmentation strategies
  • Determine customer acquisition costs by channel and by product
  • Quantify total “cost to serve” customers

Market Demand Analysis

  • Determine market opportunities by mining analytical data
    • Market share analysis
    • Geographic and demographic analysis
    • Statistical analysis and modeling
  • Develop profitability models for new markets and growth areas
  • Implement time series demand forecasting
Customer Connectivity
  • Quickly collect, analyze and gain actionable insights from your data
  • Build loyalty and brand recognition along the path to purchase through a mix of traditional and digital media
  • Provide flexible payment options
  • Connect on social, local and mobile platforms
  • Implement best in class customer care procedures

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Key Contact

Keith F. Cooper

Senior Managing Director, Leader of Performance Improvement