Turning a 30% Revenue Decline Into a Focused Growth Agenda
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September 15, 2026
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A leading graduate test preparation provider facing an approximately 30% year-over-year revenue decline engaged FTI Consulting to diagnose the drivers of underperformance, prioritize its highest-impact growth opportunities and, through interim chief marketing officer (“CMO”) leadership, drive execution alongside the executive team.
Our Impact
- FTI Consulting pinpointed the drivers of the revenue decline, confirming that market demand remained stable and the growth challenge was addressable.
- We provided the executive team with a focused 30-60-90-day growth agenda, prioritizing the highest-impact levers across demand generation, conversion, positioning and product strategy and innovation.
- The client’s conversion economics were improved by optimizing trial activation, UX, sales engagement and email, SMS and in-app journeys during the first 30 days, while shifting spend to higher-performing acquisition channels.
- Our experts sharpened the client’s positioning and portfolio strategy, creating a clearer path to differentiation through stronger messaging, pricing architecture and product innovation priorities.
Our Role
- FTI Consulting conducted a fact-based commercial diagnostic, assessing market trends including test-taker demand, paid test-prep adoption, trade-down behavior, lower-cost alternatives and AI disruption.
- We surveyed more than 1,000 test takers to understand decision drivers, evolving preferences and unmet needs, and benchmarked competitors across product, trial experience, pricing, messaging and go-to-market.
- Our experts diagnosed the sales and marketing engine end to end — funnel conversion, digital engagement, channel efficiency, sales effectiveness and lead management — to isolate performance gaps and quantify growth opportunities.
- We provided interim CMO leadership, partnering with the C-suite to refine commercial strategy and align marketing priorities, guiding the marketing organization, establishing performance management and driving execution of high-impact initiatives.
Related Insights
Related Information
Published
September 15, 2026
Key Contacts
Senior Managing Director
Senior Managing Director, U.S. Leader of Commercial Due Diligence
