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FTI Consulting enabled broadcasts of first-hand testimony from hospital intensive care units and recovery wards, conveying accurate details of the COVID-19 health crisis and the importance of adhering to public health guidelines.
Pro Bono
Maintaining Public Confidence in the National Health Service (“NHS”) During COVID-19
Pro Bono
Maintaining Public Confidence in the National Health Service (“NHS”) During COVID-19
Key Contacts
Communicating the front-line fight against a pandemic.
As infection rates rose through the first COVID-19 wave in 2020 and the more pronounced winter crisis at the start of 2021, NHS England needed additional strategic communications support to handle unprecedented volumes of media requests and enable access to hospital sites during the peak of the pandemic. NHS England turned to FTI Consulting to help convey the importance of adhering to public health guidelines and uphold public confidence in the institution.
Our Impact
Over the 14 consecutive days that NHS England was a front-page story for national papers and lead story on evening news channels, the information relayed was accurate and evidence based — avoiding a further crisis from misinformation.
Slide for Elderly person on a video conference call with a medical professional
Effective and strategic communications efforts helped convey the impacts of COVID-19 on the national healthcare system to the general public.
In crisis and transformation,real-world experience delivers.
Our Role
Pro bono support to an organisation facing an unprecedented volume of media requests
NHS England’s communications team was initially connected to FTI Consulting through a corporate client with a UK-based employee facing media attention after being labelled as the UK’s first COVID-19 “super-spreader” at the start of the pandemic. The FTI Consulting team returned to provide pro bono support to NHS England over three separate periods of high-volume activity that presented the institution with resource capacity constraints through 2020–2022.
FTI Consulting experts worked alongside NHS England to meet the high volume of stakeholder communications needs during the public health crisis.
The team provided surge internal and external communications support through the first UK coronavirus lockdown and established a remote press office function for the more pronounced winter crisis at the start of 2021.
The team facilitated national and international broadcast network, press photography and reporter access requests for ICUs, recovery wards and vaccination centres.
Real-world experience that delivers.
See why FTI Consulting is the leading global expert firm for organizations facing crisis and transformation.
Pro Bono Partnerships
A force for good
We leverage our collective expertise and unique skill sets to support our communities and respond to the world’s most pressing social and environmental issues.
Supporting the International Campaign for a Special Tribunal for Ukraine
With the UN and the International Criminal Court unable to provide accountability for the February 2022 invasion of Ukraine, a campaign for an alternative mechanism was needed. Our experts helped drive change by providing strategic counsel to a new independent human rights non-government organisation, Justice and Accountability for Ukraine (“JAFUA”), which was established to advocate for a special international tribunal for the crime of aggression against Ukraine and its people.
Amplifying the Importance of Parental Leave Equity with Parents At Work
In collaboration with UNICEF Australia, Parents At Work, an organisation providing employee benefits through work and family education and policy advisory services, launched a report called Bridging the Work and Family Divide: Understanding the Benefits of Family Friendly Workplaces. The report explores the outcomes for organisations, employees and their families when family-friendly workplace policies and practices are both promoted and implemented. Parents At Work partnered with FTI Consulting’s strategic communications experts to help amplify the launch of the report and Parents At Work’s newly launched Family Friendly Workplaces Program (“FFW”), a recognition framework that benchmarks and certifies employers as a “Family Inclusive Workplace.”
Helping Financial Institutions Combat Child Exploitation through Compliance Programs
With online sexual exploitation of children rising, early detection and prevention of suspicious activities is essential. Monitoring and tracking suspicious financial behaviour might provide insight into sources of child exploitation, so banks and financial institutions (“FIs”) have an opportunity to form compliance programs, which address this directly. In late 2020, FTI Consulting’s investigations and financial crime compliance experts were engaged by a top-tier law firm on behalf of ICMEC to develop a toolkit on how banks and FIs might structure their compliance programs to detect and prevent suspicious activities.
Bringing Free Computer Science Education to the World
Code.org — an education innovation nonprofit dedicated to providing all students with the opportunity to learn computer science as a driver of equality and development for underprivileged minorities and underserved areas for free as part of their core K-12 education — had become well-recognised in schools across North America, but its brand did not have the resources or organisational support globally to have the same impact in other parts of the world.Seeing an opportunity to scale its influence globally, Code.org began a pro bono partnership with FTI Consulting’s Dubai-based professionals to help bring its curriculum to countries across Europe, the Middle East and Africa.FTI Consulting and Code.org identified 11 countries that would benefit from Code.org’s curriculum, including Spain, Italy, Morocco, UAE, Saudi Arabia, Qatar, Egypt, Kenya, Pakistan, Kazakhstan and Tajikistan.Experts developed and proposed five-year plans for countrywide integration of Code.org’s resources and worked alongside each country to measure agreed-upon key performance indicators.The team raised awareness by leveraging influential figures, public campaigns and key events, and worked to create public and private partnerships to help fund scholarships for training teachers on Code.org’s resources.
Making a positive impact
At FTI Consulting, we pride ourselves on making a positive impact in our communities through volunteering, pro bono and charitable giving initiatives.
