Market Created

Meta Victory Creates a Paradigm for Use of Empirical Evidence in Defining Market Competition

Can real-world evidence improve conventional market definitions?

Applying world-class academic rigor, Compass Lexecon experts created a first-of-its-kind field experiment to rebut the Federal Trade Commission’s theories about Meta and competition in the personal social networking arena.

In 2020, the Federal Trade Commission sued Meta, claiming Meta was a monopolist in the personal social networking market and that it had “preserved its monopoly not by outcompeting its upstart rivals Instagram and WhatsApp, but by buying them.” Potential consequences of a ruling against Meta could include a court-ordered spinoff of the two companies, threatening key growth engines and as much as half of Meta’s revenues.

Meta and its counsel, Kellogg, Hansen, Todd, Fiegel & Frederick, retained Compass Lexecon as consultants and expert witnesses in the case. Over the course of the roughly five-year litigation, six Compass Lexecon experts filed reports and testified in depositions: Professors Dennis W. Carlton, Daniel R. Fischel, Anindya Ghose, Steven Kaplan, John A. List and Itamar Simonson. These experts were supported by more than 100 staff, including Mary Coleman, Niall MacMenamin, Allan Shampine, Hal Sider, Joseph Goodman and Evan McKay, among others. The trial took place in the spring of 2025 before Judge James Boasberg of the U.S. District Court of the District of Columbia and ran for more than six weeks. Meta ultimately shortened its rebuttal to a week and called only Professors Carlton and List to testify.

Our Impact

Judge Boasberg’s opinion included two trial exhibits from Professor List, finding that “[t]he results [in the figures] practically speak for themselves” that “TikTok takes an enormous amount of time away from Facebook and Instagram.”


Generating alt texts...
Generating alt texts...

Slide for Generating alt texts...

Generating alt texts...

Slide for Generating alt texts...

Image for slide 3

Slide number 3


Our Role

Designing a first-of-its-kind empirical approach for market definition

Compass Lexecon developed and presented original empirical evidence, including a groundbreaking field experiment and analyses of natural experiments, to assess how consumers actually use and substitute among digital platforms.

  • Compass Lexecon experts provided theoretical and empirical responses to the FTC’s primary economic expert’s wide range of claims, along with empirical analyses of natural experiments involving a Meta outage and a TikTok shutdown.

  • Our leading affiliates testified about market definition based on a field experiment created by Professor List, an analysis of user response to Meta and TikTok outages in 2021 and 2025, respectively, a natural experiment on user response to a ban on TikTok in India in 2020, analysis of observational data from Meta and a de-merger simulation.


Real-world experience that delivers.

See why FTI Consulting is the leading global expert firm for organizations facing crisis and transformation.

Several images of experts
More Success Stories

Deep Expertise in Action

See how our expert-driven, industry-focused approach
produces real results in an increasingly complex world.

Discover a career at
the center of the action.

Explore Opportunities