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TV360: Prospering Through an Era of Disruptive Change

A CxO’s Guide to Cloud-Driven Broadcast Modernization and Omni-Channel Readiness

Linear television viewership is declining as consumers shift towards streaming and digital platforms. Despite this, linear TV remains an essential medium for timely, high-value content, prompting broadcasters to adopt hybrid distribution models that support traditional broadcast offerings and digital streaming on a common platform.

Today, consumers expect to have their content when they want it, where they want it, and on which device they want it. In the face of these disruptions, operators seek scalable digital workflows, ideally incorporating IP-based streaming and linear cloud playout solutions to create a highly integrated media supply chain. This new paradigm, which we have dubbed “TV360”, is an accepted ideal for broadcasters, but few have achieved it. As depicted below in Figure 1, TV360 represents shifts toward a unified platform approach to the content supply chain to efficiently enable omnichannel content delivery. Operators of all sizes are wading into these waters as linear ad revenue and operating budgets decline and there is increasing pressure to do more with less. In the face of these pressures, cloud migration emerges as a vital lever to drive value.

This report is designed to bring the key elements of achieving TV360 into focus. It is intended for executives in charge of broadcast technology modernization (typically broadcast engineering and operations leaders) and their CFOs focused on cost reduction and achievable investment ROIs. Sections 2 and 3 of our report include technology paradigms involved in achieving TV360, including the risks and benefits. Section 4 focuses on the costs of the new TV360 paradigm and how to develop a total cost of operations (“TCO”) and an ROI for a transformation program. Finally, Section 5 describes a transformation rollout strategy to achieve TV360.

With increasing pressure on media companies to do more with less, cloud migration emerges as a vital lever for broadcast technology leaders to consider, but only if they can build a robust ROI case and create a thorough plan to ensure organizational readiness. The final section provides a high-level way forward for both.

Download the full TV360: Prospering Through an Era of Disruptive Change white paper here