Following extensive advice from FTI Consulting, the proposed offer was successfully announced on April 27, 2023. The announcement clearly outlined the strategic rationale for the transaction as well as the intentions of Deutsche Bank for the Numis business whilst further advocating the clear benefits to the combined business’s clients, shareholders and employees.
Leveraging the strong journalist relationships established over three years, the programme of proactive media engagement secured supportive commentary focusing on the deal as compelling for all stakeholders and a vote of confidence in the UK capital markets ecosystem.
The deal took place during a period of relative weakness for the investment banking industry, with capital markets activity at record lows. It was therefore imperative that Numis’ strategy should not be interpreted as a defensive or rescue ploy — a hands-off approach would risk stakeholders forming opinions based on market sentiment, which was overwhelmingly negative at the time.
FTI Consulting mapped existing media relationships and built and activated strategic new ones.
A proactive and coordinated media approach helped to secure supportive media commentary.
The team ensured a compelling case for all stakeholders and a vote of confidence in the UK capital markets ecosystem.
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