Revenue Transformation Improves Commercial Performance
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August 07, 2026
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An addiction treatment provider engaged FTI Consulting to assess opportunities to optimize its commercial operations. Following the assessment, FTI Consulting identified and executed initiatives across marketing, call center operations, business development and patient intake that reduced costs, generated incremental cash and improved commercial performance.
Our Impact
- The provider realized approximately $9 million (30%) in cost reductions through various initiatives, including outsourcing its marketing and implementing operational improvements.
- Through the competitive sale of underperforming marketing assets, the provider generated $7 million in incremental cash within 10 weeks.
- The provider streamlined its patient intake process and implemented AI-enabled tools to improve agent productivity and speed to conversion for referrals.
- Empowered with segmented referral sources, established performance management tracking and review cadences for the business development team, the provider unlocked up to $15 million in potential revenue growth.
Our Role
- FTI Consulting led the marketing outsourcing process, including the RFP, vendor evaluation, transition planning and organizational redesign.
- Our experts supported the sale of directory assets by preparing the sell-side case, providing key business metrics to potential buyers and supporting valuation, diligence and negotiations.
- The team redesigned the provider’s call center operations, streamlined patient intake and implemented AI-enabled tools to improve productivity.
- FTI Consulting experts developed performance management tools and led tailored rep-level coaching for the business development team.
Published
August 07, 2026
Key Contacts
Senior Managing Director, Leader of Healthcare Business Transformation
Senior Managing Director
Senior Managing Director