Over previous investment rounds, STARZPLAY onboarded a number of investors with different objectives and investment approaches, creating a fragmented capital table that was no longer suited for the objectives of the company. To scale the business, STARZPLAY required additional capital, as well as a strategic investor who would be able to support the company through the next growth chapter, and it appointed FTI Capital Advisors (“FTICA”) as a lead financial advisor.
In March 2022, E-Vision, from e& (previously known as Etisalat Group), and ADQ, an Abu Dhabi-based investment and holding company, jointly acquired a 57% ownership stake in STARZPLAY. The funds raised in the transaction strengthened the company’s presence in the SVOD market. Today, STARZPLAY commands an 18% market share.
After providing analysis and advice to all involved stakeholders, FTICA was the architect of the overall transaction structure, which comprised both secondary and primary investments.
FTICA was engaged by STARZPLAY to provide end-to-end execution support throughout its fundraising process and address the company's financial requirements.
FTICA prepared a detailed business plan to define STARZPLAY's financial requirements for attaining its growth objectives.
FTICA aided STARZPLAY in its valuation and drafting of marketing materials to seek funds in the market.
Leveraging its extensive industry network, FTICA identified the right pool of strategic investors and engaged them in the process.
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