Reputation Safeguarded

Helping a German Fashion Company Emerge from a Restructuring on a Stronger Footing

When external factors are changing on a day-by-day basis, flexibility is critical.

A German fashion company initiated a restructuring in 2021 in the midst of a pandemic and supply chain challenges arising from the ongoing war in Ukraine. We secured a refinancing, stabilised the liquidity situation and managed the operational turn-around, all while proactively engaging in multi-stakeholder communications to navigate the reputational risk stemming from the bankruptcy proceedings of one of the company’s brands. 

Nuestro impacto

The company secured more than €120 million in refinancing with an international financing consortium and a German large-cap bank as arranger.


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A person in business attire holding a laptop stands in front of a wall displaying various charts and graphs.

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En momentos de cambio y transformación,lo más importante es cómo reaccionas.

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Nuestro papel

Bringing together multiple experts to transform operations — and own the narrative

Our client sought to proactively manage the narrative around the firm’s restructuring and the insolvency of one of its German retail subsidiaries, which it planned to spin off. The company expected significant media and stakeholder scrutiny and engaged our communications experts to prepare communications around the proceedings and closely monitor the media.   

  1. FTI Consulting’s restructuring and strategic communications experts advised the company throughout its restructuring

  2. An FTI Consulting expert was named as Chief Restructuring Officer, ultimately leading a team of our professionals through the debt reduction process, monitoring the divestment of assets, engaging in group-level and entity-level liquidity planning and managing the implementation of restructuring measures. 

  3. We helped the company manage reputational risk by proactively getting key messages to relevant internal and external stakeholders and providing change impact analyses and a full range of communications assets. 

  4. In 2024, the company appointed a new CEO in a leadership change that marked the completion of its successful restructuring process. 

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Mike Zöller

Senior Managing Director


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FTI Consulting es la empresa líder en el mundo en ayudar a las organizaciones a afrontar el cambio y los procesos de transformación. Liderados por profesionales con amplia experiencia, nuestros expertos responden rápidamente a situaciones dinámicas y complejas, generando un impacto que marca la diferencia.

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